Leadership
Ed Rawle
Co-Founder, Chief Executive Officer
Over the past 20 years, Ed Rawle has served as Chief Economist and advisor to CEOs in the energy, mining and metals sectors. Most recently he led the analytics division of Baker Hughes where his team advised on key market developments and technology trends. Prior to that, Ed was Chief Economist of ADNOC, based in Abu Dhabi working on short- and long-term energy market developments, group strategy, and UAE macroeconomic policy. Ed worked as Chief Economist and Global Head of Oils Research at Wood Mackenzie based out of Houston, and Edinburgh. At Wood Mackenzie, Ed advised a wide variety of clients across the energy and metals sectors. Before joining the private sector in the mid-2000s, Ed served as an Economist at HM Treasury where he advised Prime Ministers Tony Blair and Gordon Brown. Ed is an alumni of LSE, University of Southampton, and Birmingham University. Outside of work, Ed enjoys exploring the world with his wife and three children.
Niall McMahon
Co-Founder, Chief Product Officer
Niall is a dynamic and accomplished leader, known for his ability to inspire teams, solve complex problems, and connect strategic challenges with innovative solutions. He excels in delivering actionable insights through data-driven storytelling and brings a diverse skill set in leadership, innovation, ideation, and both quantitative and qualitative analysis. Niall’s career began as an oilfield engineer before transitioning to engineering roles with Siemens. He later became an energy analyst at Wood Mackenzie, where he developed and expanded their Institutional Investor research offering from New York. As SVP and Head of Research at Verisk Maplecroft, Niall further honed his leadership skills before serving on the Executive Leadership Team at Cipher. Beyond his professional achievements, Niall values family and resides in Utah, embracing the challenges and rewards of balancing both life and leadership.
Kenneth Neilson
Senior Vice President, Chief Technology Officer
Kenneth has 26 years of experience in IT consulting, working for companies such as Deloitte where he led the Oracle BI practice and, more recently, Peak Indicators. At Peak Indicators, he served as the Managing Director before the company was acquired by TPXimpact, where he continued as Managing Partner for the Data & Insights division. Throughout his career, he has delivered Digital Transformation projects for global clients, specifically focusing on enabling businesses to make data-led decisions using Microsoft and Oracle technology. Beyond work, Kenneth has a keen interest in cars and motorsport.
Alina Reyzelman
Senior Vice President, Sales Americas
Chief Marketing Officer
Alina is result-driven and highly versatile professional with extensive global experience in B2B sales, product marketing, business development, and strategic relationship building, aimed at driving revenue growth. Over 20+ years Alina held senior roles in British Petroleum, Shell Global Solutions, Wood Mackenzie and Studsvik where she was instrumental at developing high-performing teams to meet and exceed sales targets; formulating business development plans and implementing robust initiatives for overall division success and business transformation. Alina loves spending free time outdoors, cooking, and passionate about the creative arts, especially filmmaking and writing screenplays.
Mark Fraser
Senior Vice President Sales, EMEA
Mark is an experienced sales leader with deep knowledge of the energy, metals, and mining sectors. Most recently, Mark worked with BCG Digital Ventures to create a marketplace connecting mining companies with environmental solution providers. In this role, he facilitated deep collaboration between mining and adjacent industries to drive sustainability. Previously, Mark spent a decade at Wood Mackenzie, where he held both regional and global sales leadership positions. Mark’s team was responsible for 10% of the company’s total sales. Before joining Wood Mackenzie, Mark worked with CRU Group, where he advised and provided analytical services to clients in the mining and energy industries. Outside of work, Mark enjoys outdoor activities such as hiking, skiing, sailing, and tennis. He lives in London with his family.
Advisory Board
Lynda Logan
Lynda Logan is Chief Revenue Officer at Reorg, an intelligence and analytics company focusing on sub investment grade credit. She joined Reorg as a board member when they were owned by PE firm Warburg Pincus and she was involved in the sale of Reorg from Warburg Pincus to Permira in 2022. Prior to Reorg, she was with Wood Mackenzie for over 20 years in a variety of roles ranging from European and Latin America energy research and consulting positions, to the EVP of sales where she was part of WoodMac’s executive team. She worked in Edinburgh, Houston and NYC, and continues to be based in NYC. She also served as a Trustee for the National Museums of Scotland for 8 years and continues to be the Chair and President of the American Foundation of the National Museums of Scotland.
Professor Karl Rose
Professor Karl Rose is Chairman of the Supervisory Board of Energie Steiermark AG, a regional power utility in Austria. He also sits on the Supervisory Board of OMV AG, the Austrian national oil & gas company.
Prof. Rose spent most of his career with Shell where he held a number of leadership roles based around the world. His last role with Shell was Chief Strategist where he was responsible for advising the CEO and Board on the strategic direction of the company and communicating this to governments and external stakeholders. Since leaving Shell in 2010, Prof. Rose has held leadership positions at the World Energy Council in London and the Abu Dhabi National Oil Company in the UAE.
Prof. Rose is involved in several company foundations and start-ups focused on environmental technology, blockchain technology, and electric mobility. Prof. Rose also lecturers on Strategic Management and Applied Corporate Management at the Karl Franzens University in Graz, Austria.
Rod Christie
Rod Christie sits on the Board of Venture Global, a leading North American LNG producer. He is a veteran of the renewable power and energy technology sectors, with over 30 years of international experience. Rod is committed to driving the global energy transition, having held roles in the Hydrogen Council and the European Clean Hydrogen Alliance.
Most recently, Rod was CEO of large and wide-ranging divisions of Baker Hughes. His teams supported the entire energy value chain – providing equipment and services to onshore and offshore oil & gas, gas processing, LNG, refining and petrochemicals. He also led the Climate Technology Solutions, and Industrial Asset Management divisions which focused on solutions for hydrogen, CCUS, integrated clean energy, and emissions management to support customers’ net-zero emission ambitions.
Prior to joining Baker Hughes, Rod spent 15 years at Scottish Hydro Electric in a wide range of engineering, project development and management roles.
Bill Durbin
Bill Durbin is a veteran of the energy industry. With a career spanning over 30 years, he has considerable experience in energy analytics, strategy and policy development, and geo-political and economic analysis applied to all aspects of the energy industry.
Bill started his career as an economist in the US Department of Energy before transitioning to the private sector, where he worked at CERA across multiple product leadership roles. After CERA, Bill stepped into a producer role, working for Wintershall AG, where he was responsible for acquiring and managing upstream assets in Brazil. Bill then returned to research, leading various Wood Mackenzie market research divisions before becoming EVP of Global Research, based out of Houston. As EVP, Bill led a global organization of nearly 600 analysts focused on the hydrocarbon, renewables, metals, and mining value chains.
Matt Moshiri
Matthew Moshiri is President of Verisk Maplecroft, a global risk intelligence company providing insight into sustainability, resilience and ESG issues. Before becoming President, Matt served as Chief Commercial Officer and Global Head of Consulting for Verisk Maplecroft where he redesigned the company’s advisory capabilities and offering to establish the company as a trusted advisor to some of the world’s largest companies and organizations.
Before joining Verisk Maplecroft, Matt advised energy clients at Wood Mackenzie on a range of commercial-related issues. Matt began his career with AES Corporation and PWC in Caracas, Venezuela, where he focused on Latin American and Caribbean energy markets.
Stewart Hogg
Stewart is Chief Revenue Officer of Cipher, an Intellectual Property analytics provider. He has over 20 years of experience in developing commercial strategies across data analytics, research and consulting. Stewart has a track record in establishing effective commercial structures and cultures. At Cipher he led the commercial turnaround – restructuring the commercial group and created a clear value proposition to directly address customer needs. This led to a more than doubling in renewable revenue. The business was successfully sold to Lexis Nexis IP in 2023.
Previously Stewart was Head of Sales and Marketing at Maplecroft. Stewart has also held several leadership positions at energy intelligence provider Wood Mackenzie, based in Edinburgh, London and New York.